CHARCOLAY

Pizza - FastFood - Chinese

CHARCOLAY

► TPB was applied using SEM to reveal predictors of fast-food consumption in an Australian sample. ► Fast-food consumption may be influenced by specific referent groups. ► Fast-food consumption may be driven by demand for meals that are tasty, satisfying, and convenient. ► Factors influencing fast-food consumption reflect immediate needs. ► Concern for long-term health may be over-ridden by the short-term benefits of fast-food.